Automotive

Automotive Design

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The automobile industry is a multi-billion dollar industry, specific 
attention is paid to the design of an automobile and the art of 
designing automobiles has a lot of science involved to it. Designers 
need to even look at the ergonomics when they are designing the 
appearance of a car. The people working on the design of a car are 
called automotive engineers. Normally, these people hold degrees in 
industrial design or transportation design.<br />
<br />
Developing the visual appearance and the overall aesthetics of the car 
is the major job criterion. It is further divided into exterior styling,
 interior styling and color and trim design. The design of the vehicle 
needs to be in harmony with all its functions and accessories. Exterior 
styling refers to the exterior shape, surfaces, proportions and the 
external design of the car. Virtual models are first created before the 
actual prototypes. The main purpose of interior styling is to provide 
maximum convenience and comfort to the passenger. The shape, proportion 
and surfaces are also important here. The instrumental panel, seats, 
doors, windows, dash board etc are fall under the broad category of 
interior styling. The color and trim design team is primarily 
responsible for researching, designing and developing all the colors and
 materials which will be used in the interior and exterior design of the
 vehicle. Often, these designs follow a particular theme or concept. 
With the advent of computers and technology, computer-aided design is 
used by graphic designers to design 3D models of cars.<br />
<br />
Historically, automotive design was not as significant as it is today. 
In 1924, a turning point occurred when General Motors decided to make 
annual model changes and urged the customers to develop a need to 
replace their car each year. Alfred P. Sloan Jr., the head of General 
Motors, referred to the strategy as dynamic obsolescence whereas critics
 slammed it as being planned obsolescence. Ford did not adopt this 
strategy and hence by 1931 General Motors outsold Ford. After that 
period the design of the car has acquired utmost importance in the eyes 
of a customer and car manufacturers constantly update models, even if 
the underlying function and design of the car remain the same.<br />
<br />
Along with the physics of the car and a need to be aerodynamically 
stable, car manufacturers also need to focus their attention on the 
psychology of the customer. When a powerful car is mentioned, the image 
of a sleek design with a low and wide base comes to the mind since many 
of the sports cars manufactured follow that general theme. However, we 
have internalized these notions and we tend to generalize along these 
lines. It is difficult for manufactures to go beyond these stereotypes 
and beyond the psychology of the mass audience to innovate greatly. Car 
manufactures are constantly looking for major innovation to cater to 
market differentiation. Concept cars are often produced as prototypes to
 judge the reaction of people. Many car manufacturers believe that a 
concept that lacks context is simply confusing so there is great 
interest in developing stories around concept cars to create popularity.</div>
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Automotive Design

The automobile industry is a multi-billion dollar industry, specific attention is paid to the design of an automobile and the art of designing automobiles has a lot of science involved to it. Designers need to even look at the ergonomics when they are designing the appearance of a car. The peop…

13Jan2015

Automotive

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Automotive detailing can be one of the most important jobs at vehicle 
dealerships or detailing shops. Whether a detailer is preparing the 
vehicle for a sales display or getting it ready for its new owner, it's 
sometimes that first impression of the vehicle that makes automotive 
detailing so significant. Good automotive detailers will know the areas 
on vehicles that a bad detailer can miss. Areas such as door jams, 
window seals, and engine cleaning are signs that you got a good detail 
job. Trade-in vehicles that need to be detailed are perhaps the most 
important as a good detail can affect its retail value. No one wants to 
buy a used vehicle, no matter what the performance quality, if it hasn't
 been detailed properly. Soiled upholstery and carpet stains can also 
prevent resale value but using the right products can show a drastic 
improvement if done correctly. Tobacco or smoking in a vehicle are no 
longer challenges for the good automotive detailer. Various 
manufacturers are now producing machines such as Ionizers that when 
placed in a vehicle for a small period of time can take out the effects 
of smoking smells.<br />
<br />
Automotive detailing products are important. Products or mitts that can 
scratch, wear out the paint, or dull chrome should not be used and a 
good automotive detailer will know which products to avoid.<br />
<br />
Automotive detailing product salespeople who promote their products and 
claim they are the best visit many dealerships. Beyond what products 
auto detailers are using, a customer should look at the detail shop or 
detail area. Is it clean? Are the products organized, or are the 
detailers running back and forth, sharing products, or worse, leaving 
the detail area looking for their equipment? Check them out for 
cleanliness and accessibility of the automotive detailing items they 
use-are they nearby?<br />
<br />
A good automotive detailer will use tools such as small brushes with 
soft bristles for vent cleaning. Detailing tools that have small rubber 
tips are good for cleaning dirt out of seams and trim. Wheel and tire 
brushes are also a must. Some products such as mitts and brushes are now
 being offered by the manufacturers with color-coding. This color-coding
 helps the detailer identify which is the best tool for the process in a
 quick and easy manner. Bottles of cleaners should also be color-coded 
for automotive detailing use. Grabbing the wrong solution can be 
detrimental to the detailer if he is in a hurry. The color-coding 
process has eliminated the mistakes sometimes made in the automotive 
detailing business. Some automotive detailing shops even offer services 
that will check your wiper blades and other viewable parts that can 
easily be replaced by a detailer at a lower cost than a mechanic or 
technician.<br />
<br />
A big job for the automotive detailer is new vehicle preparation. If a 
dealer sells new vehicles, as they are shipped in, they are inevitably 
full of dust, debris and, road wear from the shipping process. Not only 
is the automotive detailer responsible for cleaning the new vehicle, 
most car dealerships will provide them with a checklist of other items 
to check for operation. The checklist can include items such as setting 
the clock and radio, testing the key fobs to see if they are working 
correctly, removing the new vehicle plastic and stickers, and, taking 
the vehicle on a small test drive to check wipers, air-conditioning and,
 other essential elements. Probably the last thing a good automotive 
detailer can offer is the trip to the gas pump to fill your vehicle up 
with a full tank. If your detailing company or dealership offers this, 
it may save you dollars. Many dealerships receive gasoline discounts and
 are happy to pass them along to the customer to keep them coming back, 
so check that out when you visit your automotive detailer or dealership.<br />
<br />
Automotive detailing takes a lot if care. People who work in this area 
should be the kind of people who love the detailing process and the 
outcomes they achieve. They are people who have high levels of energy 
and communication skills to ensure the customer is getting what they 
want. If chosen right, the good automotive detailer can make all the 
difference in that new, used, or customer vehicle. Good automotive 
detailers will keep customers coming back to any shop and are sometimes 
overlooked for the talents they possess.</div>
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Automotive

Automotive detailing can be one of the most important jobs at vehicle dealerships or detailing shops. Whether a detailer is preparing the vehicle for a sales display or getting it ready for its new owner, it's sometimes that first impression of the vehicle that makes automotive detailing so sig…

13Jan2015

Automotive

Automotive Design

Automotive

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